In 1960, both major parties structured
their campaigns around the need to win the large northern states, which just as
in 1948, would decide the election. The Democrats nominated Kennedy, whose
ability to attract Catholic votes in those states would prove invaluable (and
any backlash from Protestants would be concentrated in safe, one-party states).
Kennedy’s appeal to Catholics, Jews, African-Americans, and workers helped him
win New York (45 EVs), Pennsylvania
(38), Illinois (27), Michigan
(20), and Massachusetts
(16). His Republican opponent Richard Nixon, then considered to be on the GOP’s
liberal wing, carried California (32) and Ohio (25), and was competitive enough
in New York that the electors pledged to him on the Republican ballot line
defeated those on the Democratic one (Kennedy won the Empire State thanks to its
unique system of electoral fusion; his votes on the Liberal Party line provided
the margin of victory).
Like Truman, Kennedy faced the prospect of
being denied a majority in the Electoral College by the defection of southern
Democrats. A slate of unpledged electors defeated the regular Democratic slate
in Mississippi , while Alabama ’s Democratic Party nominated a slate
of eleven electors including six unpledged and five pledged to Kennedy. (The
dispute over how to count Alabama’s popular vote is at the heart of the
controversy over who won the national popular vote in 1960.) Those fourteen
unpledged electors had hoped to be joined by others from the Solid South to
form a third bloc, which would bargain with Kennedy or Nixon for changes to
federal enforcement of civil rights laws – in the end, only one other elector
joined them, a Republican from Oklahoma who had earlier tried to unite the GOP
and Dixiecrats against the “labor-socialist nominee” Kennedy; the fifteen cast
their votes for Senator Harry Byrd (D-VA). The strategy was unsuccessful, as
Kennedy gained more electoral votes from small swings in large northern states
than he lost from defections in the South.
The tenor of the 1960 campaign was
decidedly northern and urban. Kennedy called for the release of Martin Luther
King from jail, while Nixon’s running mate (and proportional electoral-vote
proponent) Henry Cabot Lodge promised to appoint an African-American cabinet
secretary; evidently, neither ticket was pursuing a ‘southern strategy’. When
Protestant groups circulated vicious anti-Catholic pamphlets attacking Kennedy,
Nixon distanced himself immediately – any gain among nativist voters in one-party
states would be useless if he alienated Catholic ‘Eisenhower Democrats’ in
large northern ones. The ‘unit rule’ once again ensured that those Americans
whose political clout was diluted by malapportionment in Congress and state
capitols would be those who would choose the President.
There was little formal effort to reform
the Electoral College for a while after 1960. President Johnson endorsed the
abolition of the electors themselves (leaving the voting system in place) and
the Dixiecrats ended their flirtation with unpledged electors when they found a
GOP nominee to their liking in 1964. The election of 1968, however, produced a
number of nightmare scenarios which caused people to question the merits of the
College. A few more states won by George Wallace or a shift of a few thousand
votes here and there from Nixon to Humphrey, and the two major party candidates
would have had to bargain with Wallace to obtain an electoral vote majority, or
with southern congressional delegations to win a contingent vote in the House.
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